A marketing partner built for home-service contractors.
We're a focused team that measures success by booked jobs — not likes, clicks, or vanity metrics. You run the trucks. We run the marketing.
Built by operators, not a vendor.
Cranwood Consulting started with a simple frustration: too many home-service contractors were paying for marketing that looked busy but didn't book jobs. Clicks that went nowhere. Leads that went to voicemail. Reviews that never got asked for.
We set out to build the opposite — a marketing partner that thinks like an operator and measures success by booked jobs, not vanity metrics. We narrowed our focus to home services so we could go deep: we know your seasonality, your margins, and what actually makes a homeowner pick up the phone.
Today we're based in Grand Blanc, Michigan and work with contractors nationwide — building conversion websites and running lead generation, local SEO, reputation, and AI receptionists as one connected system. You run the trucks. We run the marketing.
How we got here.
Cranwood is founded
Started in Grand Blanc, MI to help contractors market smarter, not harder.
Home-services specialty
Narrowed to contractors — HVAC, plumbing, roofing, landscaping, and electricians.
Nationwide clients
Now serving home-service businesses across the country, not just Michigan.
Full-funnel marketing
Websites, lead gen, SEO, reviews, and AI receptionists under one roof.
A dedicated team on your business.
Lead Strategist
Your account lead
Your single point of contact who knows your business, your goals, and what success looks like for you.
Local SEO Specialist
Maps & rankings
Owns your Google Business Profile, local rankings, and citations so homeowners find you first.
Web & Funnel Specialist
Websites & lead generation
Builds and optimizes the conversion websites, landing pages, and follow-up funnels that fill your calendar with booked jobs.
Reputation Manager
Reviews & reputation
Runs your review engine and social presence so trust keeps compounding into referrals.
Let's see if we're a fit.
Book a free strategy call and we'll walk through where you're losing leads and how to fix it.