Home-services contractor with tablet in front of a suburban home
Marketing for Home-Service Contractors

More booked jobs.
Less marketing
busywork.

Cranwood Consulting helps HVAC, plumbing, roofing, landscaping, and electrical contractors get found online, convert more leads, and build a reputation that fills the calendar.

0+
Contractors partnered
0+
Leads generated
0hr
Avg. follow-up
4.9★
Avg. rating
Trades we serve

Built for the contractors homeowners call.

We focus on home-service trades — so the messaging, offers, and follow-up already speak your customers' language.

See how we help
HVAC technician servicing an outdoor air conditioning unit

HVAC

Stay top-of-mind when the AC quits or the furnace fails.

Plumber working under a kitchen sink with tools

Plumbing

Be the first call for leaks, water heaters, and emergencies.

Roofing contractor installing shingles on a residential roof

Roofing

Turn storm season and inspections into a booked calendar.

Landscaper maintaining a suburban property

Landscaping

Keep recurring routes full and seasonal projects queued.

Electrician working on a residential electrical panel

Electrical

Win panel upgrades, EV chargers, and service calls.

What we do

One team running your whole marketing engine.

All services
01

Conversion Websites

Fast, conversion-focused websites built to capture and convert leads — the foundation every other channel sends traffic to.

02

Lead Gen & Funnels

Landing pages, capture forms, and automated follow-up that turn website visitors into booked jobs.

03

Local SEO & Google Business Profile

Rank in local searches, Google Maps, and AI answers so nearby homeowners find and call you first — wherever they're searching.

04

Reputation & Reviews

Automated review requests and management that grow your star rating and the trust behind it.

05

AI Receptionists

24/7 AI-powered call and chat answering so no lead slips through after hours or on the job.

Selected work

Results that fill the calendar.

View case studies
Local SEO · Lead Gen
3×
service calls

Maple City HVAC

Took a seasonal HVAC company from page three to the Google Maps top three, tripling service calls.

Read case study
Lead Gen · Funnels
−40%
cost-per-lead

Riverside Roofing

A landing page and follow-up funnel system that cut cost-per-lead by 40% while doubling booked estimates.

Read case study
Reputation · Reviews
4.9★
rating

Greenleaf Landscaping

Automated review requests lifted their rating to 4.9 and turned reviews into a steady referral engine.

Read case study
How it works

A clear path from first call to full calendar.

No bloated retainers, no mystery. Just a proven four-step process built for home-service contractors who want booked jobs — not busywork.

01Discover

Free strategy call

We'll walk through your free Google Reviews audit and map exactly where you're leaking leads — before you pay a dime.

30-min call
02Build

Launch your system

Your conversion website, landing pages, Google Business Profile, and review automation go live — built, tested, and tracking booked jobs.

Weeks 1–3
03Optimize

Fill the calendar

We chase reviews, follow up every lead automatically, and refine what's working — then cut what doesn't book and double down on what does.

Ongoing
04Scale

Grow on repeat

Monthly reporting, AI receptionists, and new channels turn a full calendar into a repeatable, compounding growth engine.

Compounding
How we work

A marketing partner that thinks like an operator.

We narrowed our focus to home services so we could go deep. Here's what working with Cranwood looks like in practice.

Built for home services

We specialize in contractors. We know your seasonality, your margins, and what actually makes a homeowner pick up the phone.

Leads, not vanity metrics

We optimize for booked jobs and revenue — not likes and impressions. If it doesn't ring your phone, we rethink it.

Done-for-you, end to end

You run the trucks. We run the marketing — funnels, ads, reviews, and follow-up — all under one roof.

Common questions

The things contractors ask first.

Straight answers on cost, contracts, timelines, and what we need from you. Still unsure? The strategy call is free.

Book a free strategy call

Free · No obligation

Get your free Google
Reviews audit.

We'll pull your Google Business Profile reviews, rating, and recency and send you a short report showing how you stack up against nearby competitors — plus a plan to get more 5-star reviews. No cost, no catch.

Why reviews are your most valuable marketing asset:

Channel
You own it?
Google ReviewsBest
Free
Yours forever
Angi / Yelp
Per lead, ongoing
Rented — stop paying, leads stop
Google Ads
Per click, ongoing
Rented — stop paying, traffic stops

Reviews are the one asset you keep — they keep working when you stop spending. Angi, Yelp, and ads are rented: stop paying and the leads stop. The audit shows you where you stand and how to build the owned asset first.

  • Your review count & rating vs. nearby competitors
  • How recent your reviews are — and why Google rewards fresh ones
  • A 3-step plan to get more 5-star reviews

We'll send your audit and follow up within one business day.

Ready to fill your
calendar? Let's talk.

Book a free strategy call and we'll show you exactly where you're losing leads — and how to fix it. No pressure, no obligation.

Book a free strategy call